Marketing Growth for Gastronomy Businesses

We act as your Fractional CMO helping Gastronomy, F&B & Lifestyle Brands scale, attract high-value customers, and drive revenue by offering expert strategic direction and expert execution without the commitment of a full-time hire.

Strategic Brand Growth

Strategic Brand Growth

Our Services & Skillset

  • đź“Ś  Clarifying brand identity, messaging, and market positioning for stronger differentiation

    • Establish or refine brand positioning to stand out in a competitive landscape

    • Develop clear brand messaging and storytelling that resonates with customers

    • Align branding across all marketing channels for a cohesive experience

    • Identify and secure partnerships that align with brand values and target audience

    • Deliver collaborations that provide value to both parties and maximize exposure

  • đź“Ś Scaling online presence by building brand awareness through digital engagement

    • Evaluate and refine existing digital marketing strategies for better ROI

    • Improve website UX/UI and optimize conversion funnels

    • Enhance SEO, paid media, and content marketing strategies

    • Implement data-driven marketing to track and optimize campaign performance

    • Develop and execute a compelling social media strategy

    • Establish influencer and ambassador partnerships for organic growth

    • Oversee content creation that engages and converts

  • đź“Ś Enhancing brand visibility through compelling narratives that strengthens brand identity

    • Develop brand voice and tone for consistent and engaging communication

    • Write persuasive website copy, blogs, and marketing materials that drive action

    • Create storytelling-driven campaigns that connect emotionally with customers

    • Optimize content for SEO to improve search rankings and brand visibility

    • Secure press coverage that aligns with brand and target audiences

    • Craft compelling content and media pitches to maximize impact

    • Leverage influencer partnerships and thought leadership to drive awareness

    • Develop crisis response plans to address potential PR challenges

  • đź“Ś  Launching, entering new markets, and scaling into new regions

    • Build a go-to-market strategy for product launches or service expansion

    • Identify and optimize sales and distribution channels (DTC, retail, international markets)

    • Develop localization strategies to align with cultural and consumer preferences

    • Develop growth plans for untapped revenue opportunities

  • đź“Ś Optimizing how brands attract, convert, and retain high-value customers

    • Improve lead generation and customer conversion tactics

    • Strengthen email marketing, CRM, and loyalty programs

    • Implement customer retention strategies to maximize lifetime value (LTV)

    • Reduce churn by enhancing post-purchase experience and engagement

  • đź“Ś Strengthening customer relationships to enhance loyalty and maximize lifetime value

    • Develop retention strategies that keep customers engaged and coming back

    • Implement personalized marketing campaigns to nurture long-term connections

    • Optimize loyalty programs and exclusive offers to increase repeat business

    • Analyze customer feedback and data to refine the customer experience

  • đź“Ś Leveraging insights to drive smarter decisions and sustainable growth

    • Track key performance metrics to measure marketing success and areas for improvement

    • Use customer data to refine targeting, messaging, and engagement strategies

    • Conduct in-depth market analysis to identify new opportunities for expansion

    • Optimize campaigns based on data-driven insights for maximum ROI

  • đź“Ś Optimizing how brands attract, convert, and retain high-value customers

    • Improve lead generation and customer conversion tactics

    • Strengthen email marketing, CRM, and loyalty programs

    • Implement customer retention strategies to maximize lifetime value (LTV)

    • Reduce churn by enhancing post-purchase experience and engagement

Instead of hiring a traditional agency…

Get the strategy of a Chief Marketing Officer - Without the full-time commitment.

Our team is made up of professionals with deep experience across branding, digital, PR, partnerships, and growth. Whether you need short-term strategic support or a long-term partner, we tailor our approach to fit your business goals helping you deliver measurable results, without the agency fluff.

Industries of Expertise

  • Gastronomy

    From casual restaurants to high end and Michelin dining, modern brasseries & bistros, and chef-led concepts.

  • Premium F&B Brands

    Wine estates & vineyards, spirits brands, specialty coffee & tea brands, provisions & artisanal ingredients brands.

  • Lifestyle

    Hotels with signature dining, members clubs, wellness retreats with a culinary focus, branded residential dining concepts.

  • Hospitality Fractional CMO Executive

    Hospitality & Experiences

    Boutique hotels, catering businesses, culinary events & immersive dining experiences, private chef & concierge dining.

Services We Offer

Gastronomy is Our First Language.


At PLATED Strategy, we don’t just market premium gastronomy brands, we understand them. With deep expertise in HNWI consumer behavior, we craft strategies that drive real engagement and loyalty. Whether launching a new restaurant concept or revitalizing a heritage F&B brand, we specialize in positioning, elevating, and scaling businesses.