Marketing Growth for Gastronomy Businesses

We act as your Fractional CMO helping Gastronomy, F&B & Lifestyle Brands scale, attract high-value customers, and drive revenue—offering expert strategic direction and expert execution without the commitment of a full-time hire.

Strategic Brand Growth

Strategic Brand Growth

Our Services & Skillset

  • 📌 Clarifying brand identity, messaging, and market positioning for stronger differentiation

    • Establish or refine brand positioning to stand out in a competitive landscape

    • Conduct audience and competitor research to guide marketing decisions

    • Develop clear brand messaging and storytelling that resonates with customers

    • Align branding across all marketing channels for a cohesive experience

  • 📌 Scaling online presence, improving customer acquisition, and increasing conversions

    • Evaluate and refine existing digital marketing strategies for better ROI

    • Improve website UX/UI and optimize conversion funnels

    • Enhance SEO, paid media, and content marketing strategies

    • Implement data-driven marketing to track and optimize campaign performance

  • 📌 Building brand awareness and trust through digital engagement

    • Develop and execute a compelling social media strategy

    • Establish influencer and ambassador partnerships for organic growth

    • Oversee content creation that engages and converts

    • Optimize both organic and paid strategies for audience expansion

  • 📌 Enhancing brand visibility and credibility through strategic media placements

    • Cultivate relationships with top-tier journalists and industry publications

    • Secure press coverage that aligns with brand values and target audiences

    • Craft compelling press releases and media pitches to maximize impact

    • Leverage influencer partnerships and thought leadership to drive awareness

  • 📌 Launching new products, entering new markets, and scaling revenue channels

    • Build a go-to-market strategy for product launches or service expansion

    • Identify and optimize sales and distribution channels (DTC, retail, international markets)

    • Ensure alignment between marketing, sales, and operations for seamless execution

    • Develop growth plans for untapped revenue opportunities

  • 📌 Crafting compelling narratives that captivate audiences and strengthen brand identity

    • Develop brand voice and tone for consistent and engaging communication

    • Write persuasive website copy, blogs, and marketing materials that drive action

    • Create storytelling-driven campaigns that connect emotionally with customers

    • Optimize content for SEO to improve search rankings and brand visibility

  • 📌 Strategically aligning with like-minded brands to expand reach and enhance credibility

    • Identify and secure partnerships that align with brand values and target audience

    • Develop co-branded campaigns that drive mutual growth and engagement

    • Negotiate collaborations that provide value to both parties and maximize exposure

    • Leverage partnerships for exclusive events, product launches, and cross-promotions

  • 📌 Optimizing how brands attract, convert, and retain high-value customers

    • Improve lead generation and customer conversion tactics

    • Strengthen email marketing, CRM, and loyalty programs

    • Implement customer retention strategies to maximize lifetime value (LTV)

    • Reduce churn by enhancing post-purchase experience and engagement

  • 📌 Strengthening customer relationships to enhance loyalty and maximize lifetime value

    • Develop retention strategies that keep customers engaged and coming back

    • Implement personalized marketing campaigns to nurture long-term connections

    • Optimize loyalty programs and exclusive offers to increase repeat business

    • Analyze customer feedback and data to refine the customer experience

  • 📌 Leveraging insights to drive smarter decisions and sustainable growth

    • Track key performance metrics to measure marketing success and areas for improvement

    • Use customer data to refine targeting, messaging, and engagement strategies

    • Conduct in-depth market analysis to identify new opportunities for expansion

    • Optimize campaigns based on data-driven insights for maximum ROI

  • 📌 Protecting brand reputation with proactive and strategic communication

    • Develop crisis response plans to address potential PR challenges swiftly

    • Manage media relations to control the narrative and minimize reputational damage

    • Craft clear, reassuring messaging to maintain customer trust during crises

    • Monitor online sentiment and respond to issues before they escalate

  • 📌 Scaling your brand into new regions with strategic market entry plans

    • Conduct market research to identify opportunities and potential challenges

    • Develop localization strategies to align with cultural and consumer preferences

    • Build partnerships with key stakeholders, distributors, and influencers

    • Implement targeted marketing campaigns to establish brand presence

    • Optimize pricing, positioning, and messaging for new market success

  • 📌 Optimizing how brands attract, convert, and retain high-value customers

    • Improve lead generation and customer conversion tactics

    • Strengthen email marketing, CRM, and loyalty programs

    • Implement customer retention strategies to maximize lifetime value (LTV)

    • Reduce churn by enhancing post-purchase experience and engagement

  • 📌 Providing executive level strategic marketing oversight and operational efficiency

    • Align marketing efforts with overall business goals for sustainable growth

    • Build and guide internal marketing teams for execution and efficiency

    • Oversee budget allocation and ensure high ROI across all marketing efforts

    • Implement data-driven decision-making and KPI tracking for accountability

Instead of hiring a traditional agency…

Get the strategy of a Chief Marketing Officer—without the full-time commitment.

Our team is made up of professionals with deep experience across branding, digital, PR, partnerships, and growth. Whether you need short-term strategic support or a long-term partner, we tailor our approach to fit your business goals—delivering measurable results, without the agency fluff.

Industries of Expertise

  • Gastronomy

    From casual restaurants to high end and Michelin dining, modern brasseries & bistros, and chef-led concepts.

  • Premium F&B Brands

    Wine estates & vineyards, spirits brands, specialty coffee & tea brands, provisions & artisanal ingredients brands.

  • Lifestyle

    Hotels with signature dining, members clubs, wellness retreats with a culinary focus, branded residential dining concepts.

  • Hospitality Fractional CMO Executive

    Hospitality & Experiences

    Boutique hotels, catering businesses, culinary events & immersive dining experiences, private chef & concierge dining.

Services We Offer

Gastronomy is Our First Language.


At PLATED, we don’t just market premium gastronomy brands—we understand them. With deep expertise in HNWI consumer behavior, we craft strategies that drive real engagement and loyalty. Whether launching a new restaurant concept or revitalizing a heritage F&B brand, we specialize in positioning, elevating, and scaling businesses with precision and impact.